
How can 3D Rendering Services be utilized in the AEC industry?
Introduction:
3D Rendering is a computer graphic process which is used to create lifelike and photorealistic images using computer software. The aim is to provide realistic visuals, which are generated based on sets of data that contain details pertaining to texture, color, and materials of each element that the image possesses. The staging and lighting play an essential role in generating and capturing of images during the process. To generate a 3D rendered image, specific methodologies, software and hardware are utilized.
3D Rendering requires lot of creativity as each element depicted in the rendered image is imagination of the creator and is first created in computer and rendered. This is done in order to provide visualization of a building or object in a real time environment. In the current article we will understand how 3D Rendering Services can be utilized in the AEC Industry.
Uses of 3D Rendering:
The advent of 3D Rendering has taken imaging to a whole other level. The AEC professionals utilize 3D Rendering Services for various purposes. Some of the uses are described below.
1. Efficient Marketing:
Any commercial or residential project requires huge investment. The investors would definitely want to know more in detail as to how is the project going to look like once completed. Visuals are always more appealing and pleasing and have a lasting impact on the viewers mind and thus using rendered images serves this purpose. Utilization of rendered images of commercial buildings or apartment both exterior and interior can be used as tools for marketing that provide an idea to the potential clients about the end result so that they can have an idea about the project and can take informed decisions before investing.
2. Client Presentation:
In today’s era clients have their own requirements, expectations and want the project to meet their needs. Presentations are needed in order to communicate ideas more efficiently by the designers to the end clients as well as to the parties of interest. Most of the times clients prefer to see the outcome in an actual setting. Through client presentations the architects can easily show what they have in mind to their clients and also represent their clients’ ideas through rendered images for better understanding. At times it may happen that what the clients require may be good theoretically but practically it wouldn’t be feasible or just as pleasing as thought of. Alongside, there is also a possibility that when the architect tries to explain a particular idea to the client, the client may understand it differently or just not in the same manner as explained. Presentations help resolve such issues and bridge the communication gap, if there is any. They also help in client satisfaction, as the end result or the outcome that they get would be similar to what the client has seen and approved, in simpler words the finished project is similar to what the client expected.
3. Enhanced Visualization:
For over decades, the architects and designers have been utilizing Construction Drawing Services to create 2D documentation in order to convey their ideas. However, with the advent of new technologies and software their work has become more proficient. With the usage of services like 3D rendering, it becomes more convenient for the designers to plan, visualize and put their ideas to test in order to check how they would look like in real time environment. It also helps the designers to observe and identify the errors. One more advantage is that the architects and designers can compare their various designs, layouts, materials, colors etc. and then choose from various options, the one which they find to be the most suitable. Thus, 3D rendering provides enhanced visualization, which helps in better planning and in turn enhanced execution of the project.
4. Budget Control:
As 3D rendered images are detail oriented, it provides information with regards to colors, materials and even texture of objects for clear visualization. Making changes at the actual construction site like design modifications, or changes related to furniture, color, layout can prove to be extremely expensive. However, with 3D rendering the clients have already visualized the setting and know what to expect and hence there are no major changes made at on site construction. So when such changes are made during the design process through 3D rendering, it becomes cost effective.
Conclusion:
Thus, 3D rendering as a process has been widely used and accepted in most of the industries like entertainment, gaming, marketing, real estate and the AEC industry.